Healthcare Education 2010

ReachMD Mail - Boston Herald Story on ReachMD Programmng on XM 160 - pboidy@reachmd.com - Sent Using Google Toolbar

ReachMD Mail - Boston Herald Story on ReachMD Programmng on XM 160 - pboidy@reachmd.com

This month, Samuels, 63, took to the airwaves to push his doctrine on "Inspired to Act," a pilot XM satellite radio show. Samuels, who founded the Brigham and Women's department of neurology in 1995 and became neurology chief in 1988, has taped six 20-minute interviews with top physicians. Last week, the station aired his interview with Dr. Joseph Murray, who performed the first successful kidney transplant at Brigham in the 1950s.

Fwd: Digg - The Art and Science of Effective Medical Slides - The best medical educatio

http://m.digg.com/health/The_Art_and_Science_of_Effective_Medical_Slides_The_best_medical_educatio

ReachMD Brings On Another Big Leaguer

ReachMD Powers Growing Team with New Vice President of Sales

There is no doubt that having a terrific leader like Andy join our team is a real signal to the medical industry that ReachMD is quickly becoming the hottest emerging media company in this space today

Important Addition to the ReachMD Management Team

Former Medical Education Sales VP Joins ReachMD

   Peter's consistent record of achievement in the medical communications industry and his demonstrated ability to develop mutually beneficial partnerships will support our growth strategies.

This Sounds Really Different

than what I have heard reported in the lay press and picked up by many of the anti-pharma bloggers. If you would like to listen to how doctors are talking to each other about the Vytorin/Zetia issue you can at ReachMD Online and OnDemand.  Just follow the link below and use promo code LBAY2 for free access.   

Background Roger S. Blumenthal, MD, FACC, FCCP, FAHA Professor of Medicine, Division of Cardiology, The Johns Hopkins University School of Medicine Affiliations The Johns Hopkins Hospital, Division of Cardiology Segments on ReachMD XM: Special Report:  Clinical Impact of ENHANCE Trial

I am excited

to announce on this blog that I was recently named Executive Vice President Business Development for ReachMD.  Although I will continue to stay-up-to-date on all matters related to the changing nature of healthcare education and communications I am totally focused from a business standpoint on supporting the growth of this very innovative and IMHO game changing communications platform.  I am a pharmaceutical executive at heart and believe that the best is yet to come for the industry (I will talk more about that in future postings).  Over the past year I have had the good fortune of being able to interact with hundreds of thought-leaders from every area of healthcare.  This combined with the opportunity to work as a consultant for a handful of extremely innovative companies has truly broadened my perspective.   With that said, I am glad to let you know that postings on this blog will begin again, however with more of a focus on topics that relate specifically to the following:

• Evolving challenges and opportunities for pharma brand managers
• Social networking, SEO and SEM as it relates specifically to healthcare professionals
• Continuing Medical Education

Of course, very importantly, I will also use this blog to keep an updated list of exciting offerings from ReachMD.  My ultimate goal is that the information posted on this blog is able to help me better support those engaged in bringing new medicines and information about those medicines to healthcare providers.

Thanks,

Paul

I spend way too much time

researching the web regarding trends in Web 2.0 (social networking media) so that you don't have to.  The most important thing I can do for you, my loyal readers, is to provide timely analysis and insight related to the world of social networking media particularly where it is relevant to healthcare education and communications.  I would be embarrassed to admit just how much time I spend doing this.  But of course this is to your benefit and please know I do greatly enjoy it.  I am making a point here and that is this - I have added a new feature to my blog called Boidy's Daily Reader.  This is made possible by the clever folks at Google who have made a small bundle of software code available that was easily inserted into my blog.  What this means for you is, as I read through dozens and dozens of articles, postings, news snippets, press releases, etc, each day and week I can share with you the best of the best without having to do anything except click my mouse to indicate that I found another good one. 

You can think of me as a giant human filter but I hope to continue to offer much more value than that.  I will post weekly insightful and educational reports that are a synthesis of what's developing in this space of the market.  The primary goal of this blog is to educate within my stated area of focus in a dynamic way. I will apply critical thinking, some cynicism and often a differing perspective specifically designed to broaden your perspective and increase the value you bring to your organization when it comes time to start considering how to intergrate this new world of social networking media into your companies world.

Kudos to the Alli Team at GSK

for taking a shot at incorporating social media (in this case a blog - an example of web 2.0) into their direct-to-consumer/patient communications plan.  This is one of the first if not the first examples in pharma where the brand team is talking directly to consumers and patients.  The approach they have taken seems to have found an effective balance of open and real talk with the realities of legal and regulatory constraints.  This is an experiment not only for GSK but for big pharma in general.  Whether or not it is considered a success will be dependent upon the objectives of the initiative.  Many will be following this closely and I am sure it will become a case study in the not to distant future.  I am for one pulling for a victory.


A place to talk about weight loss with the creators of Alli

clipped from www.alliconnect.com alliConnect

What is a Billion?

You will find under Boidy recommended books his #1 selection is "Made to Stick" authored by Dan and Chip Heath. Here is an executive summary of the book: Most of what we say in the talks, presentations, speeches, meetings, etc that we spend lots of time working on goes in one ear and out the other of those we are talking to. To stand out from the crowd all you need to do is read this book and then apply ONE of the principles ONCE a day. Oh and btw* while you are at it have an apple a day also. That has been shown to moderate blood glucose levels which could decrease your chance of developing type II diabetes.

clipped from by124w.bay124.mail.live.com A billion is a difficult number to comprehend, but one advertising agency did a good job of putting that figure into some perspective in one of its releases. A.  A billion seconds ago it was 1959. B.  A billion minutes ago Jesus was alive. C.  A billion hours ago our ancestors were living in the Stone Age. D.  A billion days ago no-one walked on the earth on two feet. E.  A billion dollars ago was only 8 hours and 20 minutes, at the rate our government  is  spending  it.

This Just In From Google

New advisory group on health
6/27/2007 09:50:00 AM
Posted by Missy Krasner, Product Marketing Manager

clipped from googleblog.blogspot.com Google Health Advisory Council (Institutions or affiliations are listed for identification purposes only.)